DAD Haulage is a waste management contractor operating since 2017 with a website built on a ‘self build’ platform. The business was developing, but the website was not ranking organically and there was a heavy reliance on paid advertising. Insight Marketing were approached in the summer of 2022 with the following brief:
I’m absolutely delighted with the way my new website looks! I can also see from the reporting that we are climbing the ranks with Google and enquiries are coming in. It’s been a challenging time in our industry (2022), but with all the marketing activities, we are coming through in great shape.
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The aim was to build a simple yet professional waste management website that immediately built trust through:
That just left making it easy for customers to enquire, which normally happens by phone (accounting for over 60% of all traffic) in this industry, so that was made simple on all devices.
The website was designed to capture as much local organic (free) traffic as possible
The copy for each page was built around planned keywords for optimal SEO ranking. The page was then structured to make the user experience as simple as possible while at the same time satisfying the search engines with sufficient content so that it could rank well.
Insight Marketing ran Google Ads for DAD Haulage prior to the website going live in Autumn 2022. The results since go live have shown a marked improvement with a high conversion rate and low cost per lead to give a positive return on investment.
The DAD Haulage website was completed in Autumn 2022. Since that time there have been significant increases in organic traffic, leads and return on investment for Google Ads campaigns.
