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Website for Landscapers for Chelmsford Fencing & Landscaping


Chelmsford Fencing & Landscaping is an Essex based contractor that services the domestic and commercial market. Originally solely focusing on fencing since 2011, the business had extended its services to include landscaping and had become a multi gang operation. The brief was as follows:

  • Increase traffic to the website
  • Showcase the new business services
  • Ability to upload images via social media
  • Generate sufficient leads
A constant flow of domestic & commercial leads

The new branding and website has enabled us to take the next step on our journey. We are enjoying an increase in enquiries and the work mix is diverse. This is our only form of advertising and it is working very well.

Tom Waller
Tom Waller


The new brand was to be simple, yet instantly recognisable, and reflect both the fencing and landscaping aspects of the business. The result was a simple icon that works well on social media platforms and a contemporary typeface.

Color Branding
  • Primary Color
  • Secondary Color
  • Black
Learn more about Branding & Design

Web Design

With the business diversifying its services, the main challenge was to keep the website as simple as possible to navigate. It also had to appeal to domestic and commercial customers alike. This was achieved with:

  • Use of authentic images including an Instagram feed
  • Embedded Google reviews
  • Structured page layouts that showcased the customer benefits
Learn more about our Web Design and Marketing Services for Trades

Local SEO

Since going live the website receives about 1 million search impressions and around 4,000 new visitors per year. As well as ranking well for core services such as fencing, it also ranks well for more niche services such as custom gate installation which generates a steady stream of enquiries.

Learn more about Local SEO


As with many trades businestoses, generating Google friendly copy is not an in-house skillset. Insight Marketing were able  generate the copy simply by understanding the service offerings of Chelmsford Fencing & Landscaping. The drafts were provided for customer sign off and uploaded to the website with minimal effort.

Embedded Social Media

Embedded social media is a great way to showcase:

  • Authentic 5 star Google & Facebook reviews
  • Images uploaded to Instagram

Insight Marketing have also provided a service to load social media posts.

Project Summary

The Chelmsford Fencing website has been live since spring 2020. Since that time it has been the only advertising medium for the business which has continued to grow.

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