Chelmsford Fencing & Landscaping is an Essex based contractor that services the domestic and commercial market. Originally solely focusing on fencing since 2011, the business had extended its services to include landscaping and had become a multi gang operation. The brief was as follows:
The new branding and website has enabled us to take the next step on our journey. We are enjoying an increase in enquiries and the work mix is diverse. This is our only form of advertising and it is working very well.
The new brand was to be simple, yet instantly recognisable, and reflect both the fencing and landscaping aspects of the business. The result was a simple icon that works well on social media platforms and a contemporary typeface.
The new brand was to be simple, yet instantly recognisable, and reflect both the fencing and landscaping aspects of the business. The result was a simple icon that works well on social media platforms and a contemporary typeface.
With the business diversifying its services, the main challenge was to keep the website as simple as possible to navigate. It also had to appeal to domestic and commercial customers alike. This was achieved with:
Since going live the website receives about 1 million search impressions and around 4,000 new visitors per year. As well as ranking well for core services such as fencing, it also ranks well for more niche services such as custom gate installation which generates a steady stream of enquiries.
As with many trades businestoses, generating Google friendly copy is not an in-house skillset. Insight Marketing were able generate the copy simply by understanding the service offerings of Chelmsford Fencing & Landscaping. The drafts were provided for customer sign off and uploaded to the website with minimal effort.
The Chelmsford Fencing website has been live since spring 2020. Since that time it has been the only advertising medium for the business which has continued to grow.
