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#Healthcare #Websites & Marketing For Osteopaths

Website & Marketing for Fulham Osteopaths

https://www.fulhamosteopaths.co.uk/

Mindi and Andy at Fulham Osteopaths had a dated website that had started to slide down the search engine results and felt that a fresh website with a simplified format would be the way to go.

The brief included:

  • Rebranding
  • #1 on Google
  • Simple to use
  • Increase in enquiries
  • A specialist website for Osteopaths
Crafted with love & fresh ideas...

Since going live, new client numbers have consistently outperformed our previous website. With everything we do clearly laid out, including a dedicated page for new clients, everything is simplified. We are also top of Google again which is very important for us.

Melinda Cotton
Melinda Cotton
DO, D WHO, MICO

Branding

Fulhman Osteopaths were looking for a logo refresh to accompany their new website. The previous logo incorporated the authentic hand print of Mindi which needed to be kept.

The solution was to introduce four vibrant colours to the logo through the use of four hands which also became a striking logo.

Combined with a contemporary font, the end result was clean and fresh brand which perfectly reflects the energy of the business.

Color Branding
  • Primary Color
    #86bc24
  • Secondary Color
    #fdc300
  • Tertiary Color
    #2aa9e1
  • Accents
    #28b5aa
Learn more about Branding & Design

Website Design & Build

The website was designed in the knowledge there would be a greater emphasis on mobile traffic. In fact approximately 61% of traffic was via smartphone which delivered over 65% of all inbound enquiries.

Learn more about Web Design

Local SEO

The site was planned with key pages that mirrored high volume searches for the services offered by Fulham Osteopaths. With on page SEO guidelines stringently followed, along with copywriting services and local SEO management tailored to Osteopaths, Fulham Osteopaths are now #1 for the key term “Osteopath in Fulham”.

Learn more about SEO for Osteopaths

First Visit Funnel

A call to action for first time visitors was essential in channelling new clients to a page where their journey would be clearly explained. This included an engaging video along with all the steps as well as an offer. The funnel averagely converts at around 30%.

Google Ads

The Google Ads campaign has performed at a consistent rate with the following consistent statistics:

  • 30% of all visitors making an enquiry
  • A click through from ads at between 10% & 30%
  • Targeted local display advertising converts at 5%
Learn more about PPC for Osteopaths

Project Summary

Overall, since going live in August 2021, the project has delivered consistently successful results. Aside from a relatively low marketing spend on Google Ads, no other form of paid digital advertising has been used.

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